STUDIES

Quali/Quanti

QUALI/QUANT
CONSUMER STUDIES

  • Usages & attitudes
  • Image review
  • Awareness and satisfaction barometer
  • Concept and innovation test
  • Usage study
  • Pack test
  • Pre-post campaign test
  • Satisfaction survey
  • Customer path

QUALI/QUANT HEALTHCARE
PROFESSIONAL STUDIES

  • Image review
  • Awareness and satisfaction barometer
  • Mystery shopper

FRANCE & INTERNATIONAL
MARKET STUDIES

  • Market organisation – segmentation
  • Performance (size, vol/val)
  • Benchmark

  • Pricing strategy
  • Distribution

  • Communication & Prescription

  • Trends and opportunities